UEFA Pro Coach and Manager with 25 years of experience across Europe, Africa and the Middle East. Rui Almeida has built his career on a simple principle: develop people first, and the results will follow.
From the academies of SL Benfica to the dugout of SC Braga and Sporting CP in the Europa League, through 1st Ligue with Gil Vicente, Ligue 1 with Bastia, four clubs in Ligue 2, the Syria National Team, Zamalek in Egypt, JS Kabylie in Algeria, Al-Batin in Saudi Arabia — and now MAS Fès in Morocco — his career spans seven countries and a consistent record of transforming clubs and players.
His game model is organized, adaptable and identity-driven. Contextualized training, game-based principles and rigorous performance analysis are the pillars of a methodology refined over 25 years at the highest levels.
